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From the Earth

2016

A Seed I Planted

In 2016, while I was still studying Business Administration, discovering I was pregnant with my daughter, Valentina, brought renewed clarity about my purpose. This sacred moment redefined my entire trajectory, awakening within me an unwavering desire to create something that would leave a positive impact on the planet. The idea for De La Terre blossomed there: not just a cosmetics brand, but a commitment to reducing plastic and building a more conscious future. After all, true Clean Beauty doesn't use plastic, and that's the biggest problem we face today! It was in this spirit that, still pregnant, I gave my first memorable pitch at the college bar, dreaming of natural cosmetics guided by awareness and care.

2017

The Blossoming of Motherhood and My Dream

The year 2017 marked the arrival of my Valentina into the world. At just six months old, the little one was already holding my newly graduated diploma—a powerful symbol of the fusion of motherhood and academic achievement. In the intimacy of breastfeeding, I began the alchemy of my first formulas and the in-depth study of botanical active ingredients, balancing the dedicated care of my daughter with the first drafts of an ambitious business plan.

2019

I Put My Roots Down in Entrepreneurial Soil

With Valentina on her way to school at two years old, 2019 was the year De La Terre put down its first concrete roots. I rented my own laboratory, marking the official beginning of the brand's structuring. With my entrepreneurial spirit pulsing, I took my products directly to the public at cultural fairs in São Paulo, establishing the first bonds and gaining the validation that would fuel my next steps.

2020

The Strength of My Adaptation and the Family Embrace

The 2020 pandemic propelled De La Terre into the digital world, where the brand flourished with surprising speed. Even faced with a brief ban by Anvisa (Brazilian Health Regulatory Agency), a natural process amid the pursuit of certification, I demonstrated the brand's remarkable resilience, returning in just three months, fully regulated and stronger than ever. It was also in 2020 that De La Terre's story gained a pivotal chapter with the arrival of my sister Gabi. As a visionary designer, Gabi was responsible for shaping and defining the brand's labels, and over the years, she became my right-hand woman at the company, leading e-commerce and orchestrating strategic growth and organization.

2021

Conquering Frontiers

With a vision that transcended national borders, 2021 was the year of De La Terre's first export to Germany.

Since then, I've expanded the brand's reach, exporting tons of my soaps and other products to several countries in Europe and the Middle East, bringing with me the essence of conscious, high-performance care.

2024

Innovation that Unites Nature and Biotechnology

With resilience as its foundation, 2024 marked the launch of the revolutionary NanoBioTech line, a testament to my relentless pursuit of ethical innovation. This line combines the power of natural active ingredients with the cutting-edge of clean biotechnology. Its flagship product is the plant-based and vegan PDRN serum, a pioneer in Brazil and a finalist in the renowned Clean Beauty Awards 2025. NanoBioTech also incorporates plant-based exosomes for cell regeneration and communication, biopeptides, and nanoencapsulated active ingredients that ensure the delivery of high-performance and safe active ingredients.

THE ALMOST END

The Resilience That Transforms Challenges into Strength

De La Terre's journey has not been without its trials. I faced two traumatic corporate experiences that tested my resilience: in the first, I suffered a blow and saw my formulas plagiarized, a severe blow to my creativity and confidence. In the second, in 2024, a poorly planned transition nearly bankrupted the company, with drastic changes to the website, the factory, and its entire structure. However, it is in times of greatest adversity that the true entrepreneurial spirit reveals itself. With the invaluable support of Gabi and my entire support network, I rebuilt the brand, further strengthening my purpose and essence.

2025

Strong Roots and Eyes on the Future

In 2025, De La Terre is experiencing its most solid phase. With roots deeply embedded in the forest's ancestral heritage and its eyes focused on the future of science and sustainability, the brand is preparing to expand its presence in Europe and begin its bold expansion into Asia.

For me, De La Terre transcends the concept of a simple cosmetics brand; it's a life project that flourished with truth, overcame setbacks with admirable resilience, and innovated with unwavering ethics. Today, it represents a Brazil that creates with soul, science, and an inspiring purpose, showing the world the power of the connection between femininity, nature, and the future.

De La Terre: Innovation that Unites Nature and Biotechnology